LIZA GERSHMAN CREATIVE AGENCY, Founder

Creative director | art director | writer | Photographer

Best-Selling Author and Winner of the Gourmand Cookbook Award (2018), with a Master's Degree in English & American Literature and a Photography degree, Liza has nearly two decades of industry experience working in all facets of Commercial and Editorial photography and writing. Liza’s 12 published books and hundreds of newspaper and magazine stories have enhanced her storytelling abilities in her extensive professional background, which includes Creative Direction, Art Direction, Producing, Event Production, Wardrobe, Prop and Set Styling.

A storyteller in all mediums, Liza specializes in Lifestyle, Food, and Travel. Her passion for people, culture and cuisine, has taken her to more than 51 countries and 47 U.S. States during her career.

Liza’s 12th book, Cuban Flavor, has garnered many accolades, and has been touted on CBS, in National Geographic, Travel & Leisure, Budget Travel, NPR and many additional local and national publications and radio shows. Liza was honored to speak for Talks At Google, and on the prestigious campuses of Twitter, Oracle, and Disney to name a few.

As a photographer and Art Director, Liza regularly teaches, writes and presents for celebrated companies: Creative Live and Canon USA. She was honored to nationally launch the 6D for Canon, and the T6. Prior to that she worked as the in-house Senior Digital Photographer for Williams-Sonoma and continues to freelance for clients such as Goldman Sachs, Hyatt Hotels, Restoration Hardware, Safeway, Party City, Getty Images, AirBnB, Visa. In 2010, Liza was Governor Jerry Brown's campaign photographer, and in 2014 was a photographer for the RedBull Youth America's Cup.

As a storyteller, Liza’s written work has garnered many accolades. She was a regular contributor to the San Francisco Chronicle Travel Section, writing tips on top destinations for a monthly column called “5 Places”, and continues to write about travel, food and culture in articles and book form.

Many of Liza’s notable clients include celebrity chefs, restaurants, wineries, beverage brands, fashion brands, spas and hotels.